| News |
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| The 24-Hour Customer and Time-onomics
in the news. |
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HarperCollins Press Release: Time as the new competitive
differentiator. (pdf)
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| Top Stories & Press Reviews |
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24-Hour Customer hits #1 International Best-Seller
List
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Adrian Ott Receives Silicon Valley Enterprising Women of the
Year Award:
"What Enterprising Means To Me" (Motivational Speech for Women)
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Exponential Edge CEO & Founder Named Silicon Valley Enterprising
Woman of the Year 2011 |
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Time Trumps Money in Innovation |
| Forbes |
What's Your Time Worth? (A Lot More Than You Think) |
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Adrian Ott interviewed on the 24/7 workday |
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Highlights of The 24-Hour Customer Book Launch using Cisco's
Public TelePresence Suites |
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Make Time for "The 24-Hour Customer" |
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The best books, however, try to build on the foundations of
knowledge and practice that were most comprehensively laid out
by Northwestern University's Philip Kotler in 1967. I think
Kotler would appreciate Adrian C. Ott's The 24-Hour Customer.
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Consumers today scrimp to splurge. |
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For an insightful and actionable look at the way technology
has changed the way consumers purchase goods and services, consultants
should readh Adrian Ott's new book: The 24-Hour Customer. |
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Author Series: The 24-Hour Customer |
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Time-onomics and The 24-Hour Customer |
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Capture Loyalty by Giving Customers Something They Need More
of ... |
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5 Books Every Online Business Owner Should Read |
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The 24-Hour Customer Brings out TIME as a Way to Squeeze into
Your Customer's World |
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New Rules for Marketing Professional Services -- An Interview
with Adrian Ott |
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War for Attention |
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How to Get Prospects to Make Time For You. |
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"Ott not only outlines the problem -- she provides solutions.The
24-Hour Customer is a must-read for product development professionals
and marketing strategists." |
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Time > Money: Two Biz Books Worth Ur Time |
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"The common-sense wisdom so often said about land is now
being increasingly said about time: they aren't making any more
of it." |
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"Want customers to splurge with you, value your brand and
become advocates rather than churn - read this book." |
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"At a time when most businesses are struggling to find
new source of customer value, Adrian's fresh approach to time
is value is a breath of fresh air. Even advanced marketers
can still benefit from this book."
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-Innovation Playground Blog
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"These are books on 800-CEO-READ's
radar and ones worth checking out."
The 24-Hour Customer listed as a top book to watch in August
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Adrian Ott discusses Time-Value Tradeoffs on TheStreet.com
network. "Why We Pay for Convenience" |
"The centerpiece of the book is an innovative tool she
has developed… Recommended for readers who want serious
business improvement help." |
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"Ott voices the need for business strategy reinvention…calls
for creating the right "time-value trade-off" through the right
use of technology to gain market edge." |
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"Adrian's book has the potential to do for time what Geoffrey
Moore did for the technology adoption life cycle--provide powerful
new customer insights that transform the way companies do business." |
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"I cannot say enough good things about this book. In my
mind, the book is excellent for executives, strategists, marketing,
and innovators. From a strategy perspective, the approaches
are well-structured and remind me of timeless, Michael Porter-esque
classics. Yet the book goes beyond the classics and uses examples
in the book that are cutting-edge, modern, timely, and technology-rich." |
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“Interesting new book…Ott’s time/attention
quadrants show just how product centric our thinking still is.” |
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“Ott's accessible tone and systematic strategies will
be an eye-opener for companies…” |
- Publishers Weekly ( PDF)
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“One of Silicon Valley’s most respected (if not
the most respected) strategist.” |
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| What People Are Saying: |
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RT @DIYMarketers: 24-Hour Customer might
be my fave book. I keep referring to it.
RT @lizguthridge: Wrote 5-star recommendation
for The 24-Hour Customer on
Amazon.com, Groundbreaking book!
RT @ChandraChaterji: Breakthrough thesis
on the time-starved consumer in Adrian Ott's 24 Hour Customer...definitely
worth a read
RT @David_3Point: Many thx to @exponentialedge speaking
at SF MENG meeting. Very enlightening. Everyone should find
TIME to read the book
RT @nedkumar: Just wrapped up The 24-Hour Customer.
Great stuff.
RT @CRMStrategies: 1 week until The 24-Hour
Customer is released. #CRMe10 | Worth a read
RT @AndreaMeyer: @ExponentialEdge congrats
on your TV appearance! Canada's National Television Network
on the Lang & O'Leary Show on Aug 10.
RT @AlanSee: Customers constantly triage
their mind, time, and dime ~ The 24-Hour Customer | so true
@ExponentialEdge ; - )
Valori Stitt: Excellent article [Time
Wars: Google vs. Facebook | Fast Company]. Very perceptive
in framing the competition between Google and Facebook.
RT @AlanSee: The Time-Value Tradeoff
... @ExponentialEdge ... enjoying your book : - ) have a great
weekend
LinkedIn Group: Jeff W.: An excellent
piece of research, Adrian! Although the actual time spent
on making purchase decisions has not changed much in decades,
I imagine that your upcoming book will provide some illumination
on how the PROCESS of making those purchase decisions has
changed dramatically due to the 24/7 nature of today's "connected
consumer". I look forward to seeing more of your findings,
to understand how the selling process needs to change to align
effectively with this new consumer buying process.
RT @lizguthridge: Enjoyed your webinar
on time & 24-hour customer. Inspired to pre-order book!
@NormaWat: Adrian Ott has perceptively
nailed the market trend of our time
@robertahill: I so agree RT @ExponentialEdge: The
Myth of 24/7: Why latest time-use studies may surprise you.
@TimBaileyGR: Look forward to seeing Ott's book @ExponentialEdge
on "The 24-Hour Customer " which is an eye-opener
for companies
@SteveShu: Reviewing copy of "24hr
Customer" (by @ExponentialEdge). Liking segmentation
method focused on creative angle of why people buy vs. who
Time as the New Competitive Differentiator,
Marketing Thought Leadership host Linda
Popky interviews Adrian Ott on The 24-Hour Customer
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What
is a Time-onomics® Mindset?
Fast
Company: The Rise of the Inattention Economy |
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| Press Inquiries: |
Mark Fortier at Fortier PR
Mark | @ | fortierpr dot com
Phone: +1-212-677-6460
Beth Harper at HarperCollins:
Elizabeth dot Harper | @ | HarperCollins dot com |
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